New Swag Available!

It's been a while since we had T-Shirts and Hats available for our clients, family, friends, and fans. But now we're back with our latest round of items including Men's and Ladies' T-Shirts, Hats, and even a Coffee Mug (or Whiskey Mug, we're not here to judge). Be sure to check out all these items in our store and check back often for new designs and limited edition items. Oh, and FREE SHIPPING within the U.S. and heavily discounted shipping worldwide.

Our New Food Portfolio Book Is Done!

We've spent the past few weeks sorting and pairing images to be printed in our 2016 food & beverage portfolio, the one we show to prospective clients we're hoping to work with, and it's pretty amazing. 

Our Brand Manager, Paul Terrell, spent countless hours finding just the right crop, pairing, and printing the 11x14 pages here in the studio, then bound them all into our plexiglass portfolio from Lost Luggage.

We had the opportunity to share this new piece with a potential client yesterday, and the reaction was exactly what we'd hoped for. The client's senses were clearly stimulated, not only from the mouth watering images, but also by the tactile feel of the Moab Lasal paper on which we chose to print.

As vibrant as the images are on the iPad, there's still something about seeing those big beautiful images on soft matte paper, that digital portfolios just can't replace.

Our new portfolio book is complete! Time to show it off. #foodphotography

A photo posted by Tony Roslund (@tonyroslund) on

Marketing Associates of Spokane Panel

Marketing Associates of Spokane (MAS) recently held an event at the Spokane Convention Center featuring local panelists. The topic of the event was "Missed Media Opportunities in the A/E/C Industry." For those who aren't familiar, A/E/C stands for Architecture/Engineering/Construction. 

MAS offered Tony the opportunity to join the discussion along with three other talented and knowledgeable panelists: Michelle Hege, President and CEO of DH, Kim Crompton, Editor at the Spokane Journal of Business, and Trinity Spencer, Assignment Manager at KREM

Panelists from Left: Kim Crompton, Michelle Hege, Trinity Spencer, and Tony Roslund.

Panelists from Left: Kim Crompton, Michelle Hege, Trinity Spencer, and Tony Roslund.

Tony offered his expertise in architectural photography to the MAS members. All of the panelists had very useful information and the event was a great success. The members seemed very engaged and were able to walk away with new insight on how to seize marketing opportunities via photography, video, social media, and print. 

Over 50 MAS members attended the event. 

Over 50 MAS members attended the event. 

Back from PPE in NYC

Well, I survived my first ever Photo Plus Expo (PPE) convention. I flew out to New York and stayed at a house with my friends from RGG EDU and Image Rights in an AirBNB in Brooklyn. The convention features talks by some of the biggest names in photography, along with a 3-day vendor expo. I had an opportunity to visit several of the vendors whom I've done business with in the past and meet some new people who have some great products coming out to the photography and video industry.

The real reason for the trip was the infamous RGG EDU Black & White After Party. After just a few years since their start, these After Parties have become legendary among PPE and WPPI attendees. This year didn't disappoint, sponsored by Peter Hurley Headshot Crew, Resource Magazine, and Image Rights, with some of the biggest names in photography, like Peter Hurley, Chase Jarvis, Jaron Schneider, Douglas Saunders, Peter Coulson, Dani Diamond, Zach Sutton, and Clay Cook in attendance. I enjoyed tending bar with my Canadian buddy Barry McKenzie, over-serving all the guests, and ultimately having the time of my life. I can't wait to do it again in Vegas 2016 for WPPI, and I hope to see you there!

Our RGG EDU Product Photography Tutorial Has Arrived!

The wait is over! RGG EDU launched Tony's tutorial this morning, and it's already selling like hot cakes. This week only, RGG EDU is offering $25 off with promo code 25OFF, making this comprehensive and valuable guide an even better deal. If you need further convincing, take a look at the trailers.

And before you start thinking everything is perfection, nothing ever goes wrong, and we're a serious bunch...

Roslund and HDG: A Savory Combination

Not only is Nudo Ramen House one of our favorite places to eat, the design of the space has achieved international recognition for HDG. Our images of the restaurant have been recently featured in two design magazines, Hospitality Design and House Trends in Portugal, as well as Wonderful Machine's February 26th Blog. We are honored to be working with such amazing and talented people and are looking forward to every project they send our way. 


As we've mentioned before, we're wading (or plunging) into video production. Here's a behind the scenes look at how we helped make an already spectacular space magazine ready.

Behind-the-Scenes promo of architectural photography at Nudo Ramen House in Spokane, WA for HDG Architecture & Design.


Our Product Photography Tutorial Is Only a Few Weeks Away

Back in the first part of December, 2014, Tony had the opportunity to shoot some epic tutorial videos for RGG EDU (you can get a peek behind the scenes on the RGG EDU blog). Over a period of eight days, the RGG EDU crew shot fifteen videos of Tony imparting his knowledge of commercial product photography for Catalog, Editorial, and Direct Business. The shoot was 3 months in the works, and another two in post production, but is finally ready for it's launch the first week of March. The tutorial offers an in depth, step by step break down of product photography from set up to post.  RGG EDU and Tony offer a valuable resource for anyone with an interest in commercial product photography, and at $299 it's a hellova deal! Anyone who signs up for RGG EDU's online newsletter gets opportunities for early release of the tutorials as well as info on upcoming releases and workshops. So go sign up!

Hi, I'm new here!

Hello! My name is Emily Smith Goodner, I'm the new Studio Manager here at Roslund Photography. I hesitate in capitalizing my job title. I just started last week and as of yet, have very little idea of what I am doing. Once I get the hang of this job/adventure, I'll capitalize the heck out of it.  For example, this is my very first blog post. EVER! My educational background is in History and film production, but in the years since graduation I have mostly been a barista and plumber. I blame the History portion of my degree for that.

I am really excited to be working with Tony and his crew,  the quality of the product this studio turns out is absolutely amazing.  Before Tony hired me, he invited me to Seattle to attend a worksop at the Black Rapid studio that they generously sponsored with Capture Integration and RGG EDU, so I could see exactly what Roslund Photography does. My outsider's verdict: commercial product photography consists of smoke and mirrors and beautiful lies! I left the workshop enlightened and totally flabbergasted. We were using Tony's Phase One IQ140 along with an IQ260 sent over by Phase One, and a Leaf Credo 40 on loan from Capture Integration. High res cameras pick up every contour of a product, every light reflection, every spec of dust! Each facet of the product must be tightly controlled to ensure the item or items are at their most visually appealing.

These will see into your soul. Make sure you are pure, sinless, and free of all fingerprints and dust. Phase One and Mamiya Leaf cameras and digital backs

These will see into your soul. Make sure you are pure, sinless, and free of all fingerprints and dust. Phase One and Mamiya Leaf cameras and digital backs

The whole experience changed my perspective on not only photography, but advertising, editing, and all the technology that goes with it. The first time in Tony's studio expanded that sense of wonder and curiosity. Twenty feet of black peg-board lines one wall, neatly organizing the countless tools a studio needs. I'm in Mac heaven around here, little apples glowing as they facilitate the technological demands of an industry gone totally digital.  I am certainly old enough to remember dark rooms and film. The dark room here is a combination of storeroom and time capsule, the equipment gathering dust and getting buried under piles of old photography detritus. 

Dusty room, dusty image.

Dusty room, dusty image.

It's great to have a new sense of excitement and wonder. I'll tell you about it as I learn. I'll tell you about the super cool gadgets we use, the companies we get to work with, the products that catch our eye, opportunities Roslund Photography gives to expand the craft, and of course my evolving perspective. Stick around.

The Psychology Behind Photography Bids

I have learned a lot over the years regarding pricing and bidding commercial photography. I still have a lot to learn. I've made mistakes (lots of them) and had some victories (fortunately). Sometimes as photographers we feel isolated on this psychological roller coaster of wins and losses. The reality is, no matter where you are in your photography career, no matter how big (or small) your clients are, we're all struggling with the same issues when it comes to bidding a gig.

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BlackRapid Podcast

I'm currently in the planning stages for a product photography workshop with the fine folks at BlackRapid, maker of the best straps in the biz, at their Seattle studio in January (more details on that later). During my last visit to their facility, I sat down for a Podcast to discuss my background, my photographic process, Fstoppers, RGG EDU, and lots of other random topics. You can download it on iTunes or listen here: