studio photography

First Day with the PhaseOne IQ by Tony Roslund

I had my first shoot with our new PhaseOne IQ medium format camera this morning . . . WOW! The detail this camera can capture is simply ridiculous.

Close up at 100% - straight out of camera.

Close up at 100% - straight out of camera.

As a product/food/architecture photographer, I don't do a lot of head shots these days. As a third-generation photographer, growing up in portrait studios, I learned how to create solid head shots. It's not necessarily where I wanted to start with this new PhaseOne system, but we put it through the paces none-the-less. With a big, bright viewfinder, focusing and composing an image is much easier than with my Nikon D800. One caveat is that if you miss the focus, it's real apparent. Below is a sample of the finished image.

Final image

Final image

SCAFCO | Seattle Commercial Photographer by Tony Roslund

Last week we shot a series of images for SCAFCO, one of the nation's largest manufacturers of steel studs. We spent two days with SCAFCO's marketing guy, Paul Terrell, who provided art direction for the project. The first in the studio and the second on-location at job site where many of their products are being used. The images are going to be used in a variety of advertisements and in their 2014 catalog. We look forward shooting for them in Seattle and possibly even San Francisco later in the year. Here's a few from the shoot:

SCAFCO.jpg
SCAFCO_commercial_image.jpg
SCAFCO_commercial_photographer.jpg

Lighting for Lamps | Spokane Commercial Photographer by Tony Roslund

The first part of the week was spent photographing some really unique pieces for a local artist I've mentioned a few times on the blog in the past. All the textures, raw materials, and varying finishes makes these pieces fun to shoot. The client wanted solid white background, so my job was to create shape and texture through lighting, really showing the viewer (and potential buyers) what these things were made of.

I used Rosco 3008 diffusion material lit from the right as my main light source, flagging the light from the background.  I added a little kicker from rear left through a smaller piece of 3008 attached to a Matthews blade diffusion frame to help give a rounded shape to these globes. I also used a piece of foam core near the camera to bounce a little light back into the face of the lamps, brining up the shadow values just a tad. Finally, a 20" beauty dish illuminated the back (white) wall giving me the pure white background the client required. I made sure the entire set was far enough away from the wall so I didn't get any light bleed onto my subject (bouncing off the back wall).

Nikon D800, Nikon 50mm f/1.4 @ f/11, ISO 100, 1/200sec

Smart Smoke e-Cigs | Seattle Product Photographer by Tony Roslund

Spent the morning in the studio creating images for Smart Smoke, while a visiting up & coming photographer got an explanation of my technique.

Product photography for Smart Smoke in the Spokane photo studio.

Product photography for Smart Smoke in the Spokane photo studio.

Tony Roslund Photography
www.tonyroslund.com
Spokane - 509-995-6316
Seattle - 206-486-5857
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Hand Fabricated Lamp | Seattle Product Photographer by Tony Roslund

Photographed this unique hand-crafted lamp for my artist friend Robert Sevilla Naudon. He and a few other talented craftsmen run a cooperative fabrication shop called “1819 Creative Incubator for Tangible Arts” here in Spokane. Together they create some of the most unique and attractive fixtures, furniture, and decor that the world has ever seen. This lamp was the first of three in a series that I’m photographing over the next week. I can’t wait to see what they come up with next!

Hand fabricated lamp photographed by Seattle product photographer.

Hand fabricated lamp photographed by Seattle product photographer.

Tony Roslund Photography
www.tonyroslund.com
Spokane - 509-995-6316
Seattle - 206-486-5857
Facebook | Twitter | Instagram | 500px